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Sustainable Tourism

We believe in Responsible Tourism & Sustainable Tourism in Iran, promoting low impact environmentally sensitive operations to maximize visitor’s enjoyment, understanding, awareness of wildlife and landscapes, and due respect to local communities and their heritage.
The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.”
Responsible tourism isn’t just about trying to reduce the negative environmental impacts we make, but it’s also about using tourism to help local communities and raise support for conservation.


Opportunities on the horizon


• Tourism is one of the best industries that can help efforts with conservation and poverty alleviation through sustainable practices.
• Destinations are starting to see the value of sustainability, helping to accelerate the process through policies, incentives, and legislation.
• We can support sustainability by offering it to the mainstream market.
• Our business can certainly help support the three pillars of sustainability.


Maximize economic benefits for the local community


• Invest in the area our business operates (give profits to our local community, help preserve and protect the area our customers visit).
• Contribute to the preservation of resources our company uses.
• Hire local staff, and provide training on our sustainable practices.
• Source supplies locally. Buying local could achieve 4-5% reduction in GHG emissions due to large sources of c02 and non c02 emissions during the production of food.


Reduce negative environmental impacts


• Take responsibility for the damage we cause to the environment (for example, if we use water in dry area, use energy efficient measures). The Western world makes up 17% of the world’s population, but consumes 52% of its total energy.
• Create conservation and reduction measures for water, waste and energy. 70% of earth’s surface is water but only 3% is potable (safe to drink).
• Offer incentives to staff/clients to carpool/use public transport.
• Reduce, reuse, and recycle. For example, in our office have recycling bins, and use recycled paper.
• Plant indigenous trees/shrubs in our area. Just 1 acre of trees absorbs 2.6 tones of c02 per year.
• Keep the size of tour groups small to have minimal impact on flora and fauna in an area.


Maximize social benefits for the local community


• Tell clients to purchase local products.
• Don’t purchase products made from endangered species.
• Support local projects, like charities and conservation efforts.
• Inform clients of cultural/religious issues where they should be considerate.
• Make sure none of our clients exploit children/break human rights conduct